The Adventures of ThemeIsle
T ’was the year 2012 and the seas of WordPress were awash with
themes. Sometimes using these themes was like walking the plank and
finding easy-to-use, high-quality theme was like a treasure hunt.
With that in mind, a band of four friendly pirates marooned
themselves on an island with the goal of making everything easier.
After a month they had their new approach to WordPress themes:
build one store with themes built for specific purposes without the
feature burden that made learning WordPress a chore. They started
with little money, few skills, and no knowledge but they were
willing to learn.
And, for our hearty crew this marked the beginning of their
adventure on the high-seas.
Having fun at the office
We make it easy for anyone in the world to launch and grow their
online presence, through education, high-quality products, and
We like to rock the boat
They quickly learned to adapt, three years without a sale will do
that, but, finally, learnin’ the ways o’the ‘Press paid off when
the Legend of Zerif (Zelle) arrived in 2015.
While Zerif wasn’t perfect, it was soon moored to the popular
themes chart in the WordPress repo. Legend has it that it can still
be found sailing on over 100k sites to this day.
Zerif’s early success set the tone for all Themeisle products with
good features in the free version; excellent documentation &
support; and ease of use baked right in.
Continuing the adventure
The spoils of Zerif allowed Themeisle to bring more crew on board
and add WordCamps to their pirate’s code. In 2016 Themeisle docked
at two of the biggest WordCamps in the world: WCEU and WCUS. For
the first time, the crew from Romania, France, India, and St Lucia
met to volunteer at a celebration o’ WordPress. This tradition gets
bigger every year with a crew wide trip to India for WordCamp Pune,
Attending WordCamp Pune with Themeisle
Our products be good for seafarers and landlubbers alike.
By 2017 the WordPress tide was changing as themes started to shift
towards adaptability rather than specificity. An armada of page
builders had given users their opportunity to deck their theme out
with more control than ever. Themeisle responded with Hestia. A
theme integrated with Elementor to give users the ultimate page
When Gutenberg made land in 2019 the theme map shuffled again, so
Neve was built to give users the freedom to build a site. Their
way. From the Gutenberg and Elementor integration to the header and
footer builder Neve’s commitment to freedom of use saw it rocket up
the popular themes charts. Easy to use and fast Neve quickly joined
the 30k club.
We’re all in the same boat
On the good ship Themeisle you’ll find over 20 crew members from
harbors all over the globe. Th’ crew pays no heed to where yer
from, be you lass or laddy, your willingness to help people build
something great pirate-ness is what’s important. So, whether ye be
a salty sea dog or a green novice, we’d love to talk to ye.
Team photo in Viena
From four hardy pirates who marooned themselves on an island to a
global team running meetups, speakin’ at WordCamps, helping
organize WCEU, Themeisle is ready for more WordPress adventures.
All hands hoay!